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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

A) Conversion
B) Client
C) Branding
D) Direct response

2. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
B) Nancy has been credited for clicks on her ad that were deemed invalid clicks.
C) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
D) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

3. You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
B) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.
C) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
D) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

4. Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?

A) One minute
B) Three seconds
C) Ten seconds
D) One second

5. How often does Google calculate a quality score?

A) Every time a keyword matches a search query
B) Once
C) Daily
D) Hourly

Solutions: