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Google Display Exam Practice Test Sample Questions:

1. Which of the following is a 480x70 display overlay ad, which is shown while a video is being played?

A) Mid-Page Units
B) InVideo ads
C) In-Stream ads
D) Promoted videos

2. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that searches with similar spelling would not appear on search results.
B) It helps to ensure that an ad will appear when users search for an opposite keyword.
C) It helps to ensure that an ad will appear along with competitors' ads.
D) It helps to ensure that ads would not appear on irrelevant searches.

3. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) Jane will need to do this through Google AdWords on the Reporting tab.
B) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
C) YouTube does not allow users to download reports - only view them online.
D) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.

4. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

A) 750x125 pixels
B) 960x250 pixels
C) 900x300 pixels
D) 800x200 pixels

5. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the
HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?

A) Community
B) Referrers
C) Discovery
D) Views

Solutions: