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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

A) Five
B) Ten
C) One
D) Seven

2. Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?

A) Keywords that are generating at least 1,000 impressions per day
B) 15 conversions within the last 30 days
C) Participation in the Google Content Network
D) Website Optimizer setup for his account

3. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
B) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
C) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
D) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.

4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Increase the cost-per-click bids
B) Run Google Analytics
C) Run the website optimizer
D) Add more keywords

5. Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A) Alice can see from where people are clicking.
B) Alice can see how good of a job she's doing.
C) Alice can see which clicks are most valuable.
D) Alice can see when people are buying products.

Solutions: