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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A) 25 characters
B) 35 characters
C) 70 characters
D) 100 characters

2. Which of the following matches eliminates the searched phrases?

A) Broad match
B) Negative match
C) Phrase match
D) Exact match

3. Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

A) Google Analytics
B) Google Network
C) AdWords Editor
D) Picasa

4. There are three components of Quality score. Which of the following is NOT a component of Quality score?

A) Clickthrough rate
B) Inbound links
C) Relevancy
D) The Landing page

5. All of the following mobile markup languages are supported by Google except for which one?

A) Chtml (imode, etc)
B) SyncML (Open Mobile Alliance)
C) Xhtml (WAP 2.0)
D) Wml (WAP 1.x)

Solutions: