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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?

A) Cognos was designed to take information from multiple applications and pull it together into a single platform.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.

2. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?

A) Why is it happening?
B) What is happening?
C) Where is it happening?
D) What is likely to happen?

3. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Expand the agenda to include capabilities not provided by the competitor.

4. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) Business analyst
B) Business manager
C) IT user
D) Executive

5. According to studies by IBM and Gartner, what do CIOs list as their number one concern?

A) Compliance
B) Mobility solutions
C) Business analytics
D) Risk management

Solutions: