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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

A) Filter
B) Data Extract
C) SQL Query
D) Import File

2. Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A) Shared Data Extensions
B) Shared Portfolio Items
C) Shared Emails
D) Shared Publication Lists

3. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Send earlier in the day to give subscribers more time to check email.
B) Add a clear, brief, and urgent call-to-action.
C) Include relevant preheader text in every email.
D) Use images, not text, to improve email look and branding.

4. When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

A) Lists
B) Import Activity
C) Data Views
D) Data Extension

5. Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

A) Email Comparison Report
B) Email Send Report
C) Compare Email Sends on the Tracking page
D) Include Measures within a Filter

Solutions: