Salesforce MC-Con-201 dumps - in .pdf

MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 25, 2026
  • Q & A: 0 Questions and Answers

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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 25, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine

Salesforce MC-Con-201 dumps - Testing Engine

MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 25, 2026
  • Q & A: 0 Questions and Answers

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MC-Con-201 exam dumps

Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Marketing Cloud Next environment setup
  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
    - Domain authentication and authorization
    • 1. Domain authorization for branded, authenticated email delivery
      • 2. Self-service domain authentication
        - Business Units and governance
        • 1. Content and user governance using roles and Enhanced CMS Workspaces
          • 2. Business Unit requirements
            Agentforce & AI Innovation11%- Predictive AI
            • 1. Selecting appropriate predictive AI features
              - Conversational messaging
              • 1. Ongoing interactions across messaging channels
                • 2. Customer engagement and response handling
                  - Marketing agents
                  • 1. Content generation
                    • 2. Audience segmentation
                      • 3. Campaign creation
                        Analytics & Performance Insights8%- Marketing insights
                        • 1. Surfacing marketing data and insights across the Salesforce platform
                          - Reporting and analytics
                          • 1. Selecting pre-built dashboards for reporting requirements
                            Campaign Design, Flow Orchestration & Content30%- Landing pages
                            • 1. Components and configuration required to build landing pages
                              - Flow orchestration
                              • 1. Flow elements and logic for business processes and messaging
                                • 2. Flow types
                                  • 3. Trigger conditions
                                    • 4. Flow configuration settings
                                      - Activation templates
                                      • 1. Configuring activation templates
                                        • 2. Selecting appropriate contact point values
                                          - Messaging data sources
                                          • 1. Selecting appropriate data sources for personalized customer data
                                            - Personalization
                                            • 1. Handlebars
                                              • 2. Merge fields
                                                • 3. Content variations
                                                  • 4. Repeaters
                                                    • 5. AMPscript
                                                      Consent13%- Consent record management
                                                      • 1. Creating, managing, and updating consent records
                                                        - Consent banners
                                                        • 1. Configuring consent banners on marketing landing pages and external pages
                                                          - Platform consent objects
                                                          • 1. Purpose and relationships of consent objects
                                                            - Consent management concepts
                                                            • 1. Role of consent in customer engagement and compliance
                                                              Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                                                              • 1. Audience segmentation and content personalization
                                                                • 2. Connecting, harmonizing, unifying, and activating customer data
                                                                  - Data 360 consumption and entitlements
                                                                  • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                                    • 2. Consumption-based entitlements
                                                                      - CRM data ingestion and activation
                                                                      • 1. Audience segmentation, activation, and content personalization
                                                                        • 2. CRM objects and records
                                                                          • 3. Actionable Lists
                                                                            - Identity Resolution
                                                                            • 1. Linking multiple data sources into a unified profile
                                                                              • 2. Configuring Identity Resolution

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