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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What is the first and most important validation step that should be taken with any new opportunity?

A) Determine competition
B) Determine decision makers
C) Determine products
D) Determine BANT

2. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

A) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
B) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
C) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
D) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.

3. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for additional IBM Cognos Express users
B) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
C) Entitlements for IBM Cognos Disclosure Management Express
D) Entitlements for IBM Cognos Insight

4. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Bursting statements to thousands of customers
B) Reporting on inventory levels
C) Budget planning in the Office of Finance
D) Creating dashboards for Marketing

5. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

A) IT has a seat at the table to facilitate innovation
B) HR will own and influence over 50% of the of IT budgets
C) Finance will own and influence a high percentage of IT budgets
D) Marketing will own and influence 50 to 60% of the IT budget

Solutions: