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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What information is used to determine if response data in Unica Campaign should be recorded?

A) Attributes of Interest, ID information, and Response codes
B) Response codes
C) ID information
D) Attributes of Interest

2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A) Mapping
B) Filtering
C) Switching
D) Segmentation

3. Which flowchart process in Unica Campaign allows a customer to specify a query that identifies the subset of records for purchases made in May-June of this year?

A) Select
B) Extract
C) Track
D) Snapshot

4. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Session
B) Flowchart
C) Campaign
D) Offer

5. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Sample by number
B) Mutually Exclusive Segments
C) Sample by percentage
D) Segment by query

Solutions: