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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign installation, what should a customer do if they encounter errors related to the Java Virtual Machine?

A) Restart the Campaign Installation.
B) Reinstall the database.
C) Increase the amount of RAM on the production server.
D) Create a Weblogic or Websphere domain dedicated to Unica Marketing products.

2. In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?

A) Campaign Listener
B) Affinium Manager
C) Framework Manager
D) Command line

3. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Cube
C) Analytical/Optimization
D) Data Manipulation

4. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) configTool
B) unica_actrg
C) partitionDb
D) populateDb

5. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Design the campaign on paper and determine the goals for the campaign.
B) Create the Mail List.
C) Create the offers, mail list, and call list.
D) Create strategic segments.

Solutions: